The WKND team gathered around a table in the field

About

About WKND

We are a small editorial team that goes to wild places and writes honestly about what we find.

Our Work

No brand deals. No desk research. No shortcuts.

Every route published here has been walked by someone on this team before a word was written for public consumption.

How it started

WKND Adventures started as a weekly email from the trail in 2019 — Jordan writing field dispatches to forty friends who'd asked to stay in the loop. No website, no brand, no plan. Just honest writing from wherever Jordan happened to be that week.

As more contributors joined — Alex for photography, Morgan for water routes, Taylor for gear deep-dives — the email became a proper publication. More voices, better photography, deeper coverage. The format changed; the editorial principle didn't.

We are still independently run, still editor-owned, still answerable only to the people who read us. No brand deals, no affiliate links, no algorithmic content strategy. What you read here is what we actually think.

WKND Adventures editorial team in the field

What we believe

Authenticity

We publish the hard days, not just the summits. The bad weather, the route that didn't go, the gear that failed. Adventure is honest or it isn't adventure.

Access

Adventure should be for everyone, not just the equipped. We write for beginners and veterans alike, and we fight for the kind of public access that makes it possible to get out at all.

Accountability

We follow our own wild ethics on every trip, no exceptions. If we write about a place, we are responsible for how we left it.

Our wild ethics

The team

Jordan M.

Jordan M.

Editor & Climber

Jordan is the founder and editor of WKND Adventures. A climber for twenty years, Jordan has been guiding in Yosemite since 2015 and has completed routes on every major face in the valley. The Patagonia piece was Jordan's most personal article to date — a two-year ambition, finally realised in the shoulder season. Day-to-day, Jordan runs route research, commissions stories, and writes the weekly dispatch that goes to subscribers every Friday from wherever the trail leads.

Jordan still reads most reader pitches, fusses over safety wording in anything technical, and won't let a route go live until someone on the team has actually touched the trail or the rock. Off the clock you'll find Jordan on low-key valley circuits, insisting they count as recovery.

Alex R.

Alex R.

Photographer & Cyclist

Alex is the lead photographer and cycling correspondent for WKND Adventures. He has shot three major expeditions for the publication — Patagonia, Lofoten, and the Alps — and has a philosophy about camera gear that is either brilliant or maddening, depending on who you ask. Alpine Cycling was Alex's idea: a route he'd been planning for four years before finally committing. The resulting article is one of our most-read pieces, and the photographs are why.

In the field he packs like a one-person production crew — lenses where others stash lunch — and edits files with the patience of someone who'd rather miss dinner than crop wrong. Ask whether the bike or the camera bag is heavier and you'll get a shrug: whichever one you're not pedalling always wins.

Morgan L.

Morgan L.

Water Editor

Morgan is the water editor at WKND Adventures: cold-water surfer, wild swim advocate, and the person most likely to be already in the water when everyone else is still deliberating on the bank. The Lofoten Islands assignment was Morgan's pitch — an Arctic surfing expedition through cold-water conditions that most publications wouldn't have signed off on. Morgan also covers water access ethics and is one of the most vocal voices in the open water community on responsible coastal access.

When a shoreline is technically public but practically hostile, Morgan is the one writing careful, stubborn letters to the right inbox. The through-line in the copy is simple: bravado doesn't warm your hands on the walk back — honesty about cold, tide, and access does.

Taylor B.

Taylor B.

Gear Editor

Taylor is the gear editor — an ultralight obsessive, desert rat, and the only person on the team who considers a bivy at -15°C a reasonable Tuesday. Taylor's gear guides are the most methodical and most argued-about content we publish: no affiliate links, no brand partnerships, just years of hard-won opinion. The Desert Survival Guide came out of a solo unsupported traverse that Taylor never quite talks about in full; the Ultralight Backpacking guide took three years of iteration to write.

Serious kit reviews here are built on failures as much as wins — if it didn't misbehave once, we haven't used it enough. The winter shell deep-dive alone lives in a multi-tab spreadsheet, and Taylor still loses threads to people who tested a jacket once on a piste and called it proof.

The Editorial Standard

Every piece of content published on WKND Adventures passes through the same verification process, regardless of who wrote it or how experienced the contributor is. The standard is simple in principle and demanding in practice: if we cannot confirm it from the field, we don't publish it. This means contributors complete every route they cover. It means gear is tested over multiple trips in the conditions the review describes — not handed to us by a brand rep in an office, not evaluated on a single weekend outing. A jacket reviewed for alpine use has been worn in alpine conditions. A boot reviewed for winter mountaineering has been used on snow and ice, at altitude, over enough days to reveal its actual failure modes.

First-person fieldwork is not optional. We do not commission writers to synthesise other people's experiences into a polished summary. We send people into the field, or we don't cover the route. This creates constraints — we can't cover everything, and we publish slowly by the standards of digital media. That's a deliberate editorial choice. A smaller archive of verified, useful information is worth more than a large archive of aggregated content that may or may not be accurate in the conditions you encounter.

Our gear testing methodology is documented and consistent. We test each piece of equipment across a minimum of three separate outings before rating it. We note the specific conditions — temperature range, terrain type, duration of use, load carried. We include failure modes: what the gear didn't do well, where it underperformed against its specification, and what we'd use instead if we had to make the choice again. The question we always ask is: would I trust this review with my safety on an unfamiliar route? If the answer is no, it doesn't run.

On sponsored trips and commercial relationships: we have a categorical policy. We do not accept sponsored travel. Brands do not determine where we go, what we cover, or how we assess their products. If a contributor has received gear from a brand for testing purposes, that relationship is disclosed in the piece — clearly, at the top, not buried in a footer note. We have turned down significant sponsorship offers to maintain this standard. We will continue to do so. The alternative — editorial independence that bends when the money is large enough — is not editorial independence at all.

Contributor on a mountain peak above a wide valley
Field verification means someone stood here before the words did.

How We Fund Our Work

WKND Adventures is independently funded through reader subscriptions and a small number of carefully vetted affiliate gear links. The subscription model is straightforward: readers who find the publication useful pay a modest annual fee that covers our operating costs and the real-world expenses of field work — travel, permits, accommodation, equipment. No investor capital, no advertising revenue, no brand deals. The financial model exists to serve the editorial model, not to override it.

The affiliate links require more explanation, because the outdoor media industry has a poor record on this. When a reader clicks a link to purchase gear we've reviewed and makes a purchase, we receive a small commission from the retailer. We want to be direct about how this works and where it does and doesn't influence our coverage. The commission structure is identical across all retailers we link to — we don't receive a higher rate for directing readers toward one brand over another. We don't have preferred partner arrangements. The gear we link to is the gear we actually used and assessed. If the best option in a category is from a brand that pays lower affiliate rates, we link to it anyway. Our reviews are written before we consider where the gear can be purchased. The purchase links are added at the end of the editorial process, not the beginning.

There is no advertorial content on WKND Adventures. No native advertising. No brand-produced content given an editorial wrapper to make it look like journalism. The distinction matters: advertorial content, however well-designed, is paid-for messaging that serves the brand's interests. It is not journalism, and we don't want readers to have to wonder which category any given piece falls into. Everything on this site was written by our editorial team or by community contributors under our editorial guidelines. Nothing was written by a brand or commissioned by a brand. If that ever changes — it won't, but if it does — we'll tell you first.

From Our Editors

Your adventure belongs here too.

WKND Adventures publishes one reader story per month.